2007-2008 European MBA Essay Questions


1. Outline your career aspirations and why you have chosen to apply for the Ashridge MBA/EMBA.

2. Looking back on your career so far, what have been your significant successes and failures? What have you learnt from these?

3. What do you feel are your major strengths and weaknesses? Please provide examples.

4. Drawing on your work experience, what do you think you will be able to contribute to the Ashridge MBA?

5. Please outline your initial thoughts on the type of consultancy project you would like to undertake and why. How would you benefit and what would you offer a host organisation?

6.If you have already identified a potential project sponsor, please give details

7.Please list your hobbies and leisure interests

8.Are you applying to any other MBA programmes? If so, please state which institutions you are considering

9. Where did you hear about the Ashridge MBA Programme?

Effective leadership

Which leader do you most admire and why? In your view, what characteristics and skills are required for effective leadership? Please respond in no more that 500 words. Please use a separate sheet if necessary.


1. Why have you applied to the Cass MBA? How will you contribute to the course? What will you do if you are not accepted to the Cass MBA?



What is your immediate post-MBA career objective? What will you be doing 10 years after graduation? What skills/experience do you already have that will help your aims? How will tha Cambridge MBA help you? (Please do not exceed 400 words in total.)

Essays:Please answer the following questions on separate sheets of paper, and enclose then with application form. Your answer to each question should not exceed 400 words.

(1) Tell us a work project or task where you did not perform well. What did you learn about yourself?

(2) How would you like to be remembered?

(3) Why is the Cambridge MBA right for you?


1. Write a brief explanation of your most important professional and personal achievements to date.

2. What do you consider your most powerful strength or asset? Describe a situation where you demonstrated this strength or asset.

3. If you could pick the one quality that caractherizes a good leader, which would you choose and why?

4. What are your mid- and long-term goals after doing the MBA?

5. Is there anything you have not mentioned in the essays that you would like the Admissions Committee to know?