IE Business School Talkshow 2015-HCMC

Communication for Entrepreneurs:

"Why successful innovators need to be savvy communicators?"

Date: February 15, 2015

Time: 2pm to 4pm

Venue: Intercontinental Asiana Saigon,

Corner Hai Ba Trung St. & Le Duan Blvd, District 1, Ho Chi Minh City



In today's world many professionals find themselves working for small to medium-sized enterprises or even new ventures & startups. The communications needs and priorities that these organizations have are unique as they launch a new brand. With nearly half of all startups failing, an effective communications strategy is vital to the business growth of the organization. How a startup communicates with its audiences and markets itself is a key element for its success.

Through this session participants will learn how to create effective communication strategies in situations where resources are limited and in which it is vital to build corporate communications from the ground up. Attendees will come away with an understanding of how having a communications strategy in place can help a startup get funded and build its brand, as well as why communications should be a vital part of their business plan. The workshop will include real-life case studies of startups across the globe that are using communications to grow their brand and impact their bottom line.

About the speaker

Cathy Hackl holds an MA in Latin American and Caribbean Studies and MS in Mass Communication from Florida International University, BA in Broadcast Journalism from University of Texas. Cathy is an Emmy-nominated journalist turned public relations professional and blogger. Her media career includes positions with ABC News, CNN, Fox, and the Discovery Channel. She currently works as a PR Specialist in healthcare communications and is active in the startup community in Gainesville, Florida. Hackl's research interests include communications planning for start-ups, brand recognition and management, women in technology, and strategic communications for small business owners.

About IE

IE Business School is recognized as one of the world's top business schools, and our focus on innovation and entrepreneurship is an integral part of our drive towards academic excellence. Our learning model is student-centered, eminently practical and it ensures that students acquire not only required technical know-how, but also the mindset and interpersonal skills necessary to become a successful future leader. Should you not be able to attend this face-to-face event in HCMC, please explore our virtual events that you can join from any location. In case you have any further questions or wish to have an informal One-to-One conversation, connect with the IE Center Singapore.